What Most Doula Trainings Don't Teach About Pricing (Workshop Replay)

Two doulas can both want $60,000 a year and need completely different rates to get there.

One wants her weekends free. The other can only take one client a month. Same goal, same industry, wildly different math. Most pricing advice never gets to this. It tells you to look at what others charge, factor in experience, offer a sliding scale. None of that is wrong, but it treats pricing like a market question, when for you, it's also a lifestyle and capacity question. What your life looks like changes the math.

This workshop is where that math actually gets done. In 50 minutes, you'll work through what most trainings skip: how to find your floor, why your client load is a pricing decision (not just a scheduling one), how to build in accessibility without eating into what your business needs to survive, and what to do when the going market rate falls below your number.

You won't leave with a number someone handed you, or a formula that doesn't account for your real life. You'll leave knowing how to calculate a rate that's actually built around how you want to work.

This replay covers:

• How to calculate what your services actually need to cost, including the expenses, taxes, owner pay, and capacity most doulas never factor in together.
• Why the number of clients you serve is itself a pricing decision, and how serving fewer can sometimes mean earning more.
• What a sliding scale actually slides, and why most doulas offering reduced rates are unintentionally cutting into their floor rather than their margin.
• How to reposition your offer when your market rate falls below your floor.
• Why a retainer is accounting, not greed.

This is for you if:

• You've set a rate before, but if someone asked you to explain the math behind it, you couldn't; it was a guess, or it was “what felt right,” or it was what another doula charges.
• You know you can't (or don't want to) work unlimited weekends, take unlimited clients, or scale the way the pricing advice assumes, and you're tired of pricing methods that don't account for that.
• You're rebuilding, relocating, or launching for the first time, and you want the method underneath your number this time, not another number handed to you by a training or a group chat.