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Welcome to Heart-Centered Birthwork™

Helping doulas, midwives, lactation consultants, and birth professionals build businesses that let them do what they love without sacrificing themselves or the people they love.

Build the business that fits your life, without the hustle.


Each guide and tool is built from real my real world experience as a business owner, birthworker, and bookkeeper. They are designed to help you start and run your business in a way that doesn’t burn you out or is not sustainable in the long run. No need to waste time or energy figuring out what works or creating everything from scratch.


Not sure where to start? If you’re new and need direction, begin with From Training to Clients. It’s the roadmap from finishing training to serving your first families.


If consultations are where you feel stuck, Consultations with Confidence gives you the system and language to turn inquiries into booked clients.


If your pricing isn’t working and you want to know your real numbers, What Most Doula Trainings Don't Teach About Pricing (Workshop Replay) shows you how to begin building a rate that reflects your life and business.

Greetings!

I’m Kendra, a doula and educator with a background most birthworkers don't share. Before I became a doula, I ran a bookkeeping practice and spent my days inside the financial reports that showed why some businesses survived and others quietly closed. That lens came with me into birthwork, and it shaped everything about how I built my own practice.


That financial lense allowed me to see this: birthworkers were either booked out or struggling and ready to give up. I was so determined to create a thriving practice and not fall in the struggling doula category that I went all in saying yes to every client and every opportunity. That quickly led to burnout and struggles in my home life.


Now, using my experience, business insights and thoughtfully created tools, my goal is to help you build a thriving practice that enables you to continue to do what you love without hustling, or sacrificing the people you love!