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SUMMARY.Better and Faster The Proven Path to Unstoppable Ideas By Jeremy Gutsche

·         What’s in it for me? Get the skills and knowledge you need to succeed in an uncertain market.

·         Three “Farmer Traps” – complacency, repetition and overprotectiveness – stand in the way of success.

·         Cultivate your “Hunter Instincts” – insatiability, curiosity and a willingness to destroy.

·         Determine future business trends by following the six patterns of opportunity, starting with Convergence and Divergence.

·         Harness the power of momentum by using Cyclicality and Redirection to create a competitive advantage.

·         Tap into Reduction and Acceleration – two patterns of opportunity – to carve out a market niche.

·         Identify a “hunting ground” by narrowing your focus and tracking your chosen industry.

·         Final summary

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