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feel something or FEEL SOMETHING™

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The world doesn’t just listen to songs; it chooses how much of itself it’s willing to feel. This IP codifies a two-tier emotional economy of “feel something” vs “FEEL SOMETHING,” rerouting best-selling music from chart trivia into a diagnostic of the human nervous system.


This entry reframes pop music as an emotional operating system that modulates attention, numbness, and catharsis at planetary scale. It maps the 40 top-selling songs into a simple FS/F-S grid, converting abstract sentiment into a legible cultural ledger any strategist, label, or creator can lift and operationalize. As a repeatable lens, it synchronizes listening habits, marketing logic, and personal ritual, turning a short book into a portable framework for how culture chooses to feel.

You will get a PDF (4MB) file