Dinner Feel™

“Small choice. Big us.” A viral dinner question spirals from takeout indecision into a mirror of culture, connection, and meaning.

Dinner Feel™ is a multi-format IP franchise that reframes a universal ritual—"What do you feel like for dinner?"—as cultural anthropology and a full story engine of comedy, power, and identity. Anchored by a food anthropologist, the franchise scales from social shorts to limited series, feature film, and interactive experiences. This IP provides the blueprint for turning the smallest, most relatable question into a universal story engine that is endlessly meme-able. Its extreme relatability and high meme-ability make it highly scalable across features, series, and social content.