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Topics covered: Why Instagram Ads? What are Instagram Ads? Setting Goals and the Best Instagram Ad Format for your Business Identifying your Target Audience Content and Budget Creating Instagram Ad Campaigns Measuring the Performance of your Instagram Account Great Tools for Your Instagram Ads Best Practices for Successful Instagram Ads
Resource #1 Learn about the different objectives for Instagram Ads Choose an objective for your Instagram Ad campaign from 1) Increasing brand awareness 2) Finding potential customers 3) Increasing sales or conversions Learn about the five different types of Instagram Ads Choose the right Instagram Ad type for each of your campaigns Goal: Set a goal for each Instagram Ad campaign that aligns with your business goals
Resource #2 Think about your target audience core marketing persona e.g. female aged 18 to 30 living in the USA Look at previous posts to see where your most engaged followers are from and what age and gender they are Look at the followers of your competitors and identify key demographics from this Decide on the interests and behaviors that you are looking for with your target audience Goal: You need to decide which factors make up your audience so that you can target them with the right ad content
Resource #3 Look at the content that your competitor’s are posting and notice the voice and tone used Check out the most popular posts from your competitors and identify the type of content used Find out as much as you can about your target audience and specifically the problems that they have Think of a unique hashtag which contains a relevant keyword that you can use in your ad campaign Analyze cost per click costs for Instagram Ads and work out your budget Find out the best days and times to post your Instagram Ads Goal: You need to post the right content that will resonate with your target audience. You need to calculate and set a budget for your Instagram Ads and schedule them to display at the optimum times
Resource #4 Look at the different options with Facebook Ad Manager and Instagram Ad Manager Use the information you gathered to create your target audience Decide on the images and videos that you want to use in your ad and have these loaded in your gallery Decide on the copy that you are going to use in your ad caption. This needs to be action orientated and enticing for the user Do some research on hashtags and find the best ones for your niche
Look at the available call to action options for your chosen ad type and select the one that best meets your requirements Goal: You need to be fully prepared to create your ad campaign
Resource #5 Learn about the key metrics that you need to measure the performance of your Instagram Ads and your Instagram account Pay attention to your follower numbers and the growth of your following Find out how many of your followers are engaging with your ads and posts Find out what levels of traffic to your website you are achieving with your Instagram Ads Find out the reach of your Instagram Ads Identify your top performing ads and identify why they are the best Find out how many clickthroughs you are getting from your Instagram Ads Find out the engagement levels for the hashtags you are using Goal: You need to measure the performance of all of your Instagram Ad campaigns so that you can leverage the successful ones and identify problems with those that were not successful
Resource #6 Research the external tools that can help you to make great Instagram Ads Find good tools for easy image enhancement Find good tools for easy video enhancement Find good tools that will help you with scheduling
Goal: There are a number of good tools both free and paid that will assist you to create the very best Instagram Ads and schedule them for posting at the optimum times.