Creative Cartography: Drawing the Map to a Successful Writing Business (Publishing Talk)

This talk provides a high-level framework to help writers understand what it means to treat writing like a business. It provides the big-picture steps that often get bypassed in favor of writing and the tactical aspects of business and selling.

What we'll cover:

• Exploration: Figuring out the why, what, and how 
• Strategy: Mapping the path to success 
• Creation: Methods to support the writing process as the act of developing a product 
• Marketing: Laying the groundwork to market a book before, at, and after launch 
• Production: Considerations for producing the finished book

While this talk is intended for those pursuing self-publishing, it is worthwhile for any writer who is not naturally inclined to think about business strategy. No business background is necessary to benefit.

In addition to a video recording, you will receive a PDF of the slides, a timestamped transcript of the video, and a 7-page worksheet to help apply the topic to your specific situation.

Companion Ebook

The Benu Media Indie Publishing Guide expands on the topics covered in this talk.

Creative Cartography was originally presented as a session at Writer's Digest Conference 2021.