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Music Business 101-Independent Artist Handbook

The information in this book has been praised by thousands of emerging unsigned and independent artists and managers. Music industry veteran Kamal Imani brings you the important basic steps as well as the current digital steps that artist need to map out a marketing masterplan for success!


The author Kamal Imani is a music business veteran of over 35 years. As an artist in his own right, he learned radio and event marketing and promotions at an early age as well as many aspects of the music business by promoting his own talent showcases, building his own recording studio, Disc Jockeying and performing at house and school parties, managing artist and producing films and videos. He also attended many music seminars in New York City. As a local television host in New Jersey, the topic for one of his shows was “Music Business 101-Real Advice (The Show Must Go On). Upon reaching YouTube it has become very popular and is still receiving enormous feedback from the independent artist community with accolades from the major music business community. However, Kamal keeps receiving an abundance of questions from artist and managers seeking help in which he hopes to clarify in this brief but thorough how to book. Enjoy!

















Table of Contents

How Much Money Are You Willing to Invest In Your Career/Business? P.4

“Please Listen to My Demo”. What it means to be in the music business. P.6

First things first-Copyright! P.7

Before You Leave the Studio (Music File Creation) P.7


Professional CD/DVD Duplication and Artwork P.8

The Importance of having professional representation! (You Are a Product) P.8

Creating an Online Buzz and Street Promotion P.8

Sales Sales Sales! P.9

Video Video Video! P.9

The Importance of the DJ, Record Pools and E blast P.10

Tips on how to move the crowd! P.11

“You’re only as big as your last hit”. P. 11

Are you really in the music business? P.11

Some Key Artists Resources P.12

The ABC’s of Digital Promotion Cheat Sheet P.14



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