SEO Put to Test
By
Sam Cherry
Although the content of my post differs somewhat from the previous ones, I believe that due to the general SEO industry development, it is a central point and will become even more.
As an online marketing provider, you are regularly confronted with SEO industry development. There are usually at least two competing offers in our quotations. One is usually significantly cheaper and one is significantly more expensive than our offer. This would not surprise or annoy me yet, but it annoys me that this fissure only leads to the fact that potential new customers are deterred from entering the area of SEO, since the offers are not comprehensible. From an entrepreneurial point of view, this is not only bad for your own business, but for the entire industry.
The SEM area, on the other hand, is a good deal further. Only at the last association meeting of the BVDW, Working Group Progressive Marketing, detailed questions in the area of Forced Clicks, that is, a "niche", were extensively analyzed and resolved in an honorary round. A SEM Code of Conduct in the area has also been written and published by leading agencies. The goal is transparency, an opportunity to download now without waiting, and sustainability. Unfortunately, I have not yet heard of a similar development in the area of SEO. It would be high time to secure the industry by joining forces and developing a certain level of standards in order to maintain and improve the attractiveness and seriousness of the industry. Perhaps this would also spoil the many free-riders entering the market a bit. SEO is not made for gold miners, but a strategic marketing tool,
As an online marketing provider, you are regularly confronted with SEO industry development. There are usually at least two competing offers in our quotations. One is usually significantly cheaper and one is significantly more expensive than our offer. This would not surprise or annoy me yet, but it annoys me that this fissure only leads to the fact that potential new customers are deterred from entering the area of SEO, since the offers are not comprehensible. From an entrepreneurial point of view, this is not only bad for your own business, but for the entire industry.
The SEM area, on the other hand, is a good deal further. Only at the last association meeting of the BVDW, Working Group Progressive Marketing, detailed questions in the area of Forced Clicks, that is, a "niche", were extensively analyzed and resolved in an honorary round. A SEM Code of Conduct in the area has also been written and published by leading agencies. The goal is transparency, an opportunity to download now without waiting, and sustainability. Unfortunately, I have not yet heard of a similar development in the area of SEO. It would be high time to secure the industry by joining forces and developing a certain level of standards in order to maintain and improve the attractiveness and seriousness of the industry. Perhaps this would also spoil the many free-riders entering the market a bit. SEO is not made for gold miners, but a strategic marketing tool,
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