Starting an Online Business For Dummies, 4th Edition

DesSo you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You’ll explore:

Doing research, defining your niche and target market, and putting it together in a practical business plan

Getting the hardware and software you’ll need to get going

Creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photoscription...