Modern Commerce - A Crash Course in Direct-to-Consumer Marketing

Note: Once your order is complete you'll receive immediate access to download the book as a PDF.

🔑 Modern Commerce is a 55-page digital download on how to win at direct-to-consumer marketing.

After reading this book — if you put in the work — you'll learn how to tell your brand story and sell just about anything online.

🎤 What Business Leaders Are Saying

"Fantastic book, really one of the best blueprints I've seen on DTC marketing. There are no barriers to selling online, and anyone can design a polished DTC look we see everywhere. The only thing that will set you apart is your story and how it’s told." - Andrew Yakovlev, CEO of VOLO

"Awesome resource for anyone looking to get a foundational knowledge of DTC growth marketing. I've started recommending it to all my portfolio companies." - Anagha Hanumante, Investor, Ignite XL Ventures

"Modern Commerce is a must-read for anyone looking to market a direct-to-consumer brand. In addition to a great overview of high-level concepts, Jared offers practical templates and tips on effectively strategizing for different marketing channels." - Peter Kang, Co-founder, Barrel

"This handbook is the perfect combination of strategies, insights, and exercises. Print it out, read it (highlight, underline, and circle), and leave it front and center on your office desk." - Kristin O'Rourke, DTC Consultant and Advisor

👟 We Wrote This For You:

• Entrepreneurs looking to develop and sell a new product online
• ​Marketers looking for ideas on how to position their product or crack a new channel 
• ​Large 'incumbent' companies looking to establish a direct-to-consumer practice  
• ​Anyone wanting a fresh perspective on how to accelerate their online business

⚡  Your Soon-To-Be Powers:

1. Build foundational digital commerce knowledge by understanding The 5 P's of DTC Marketing
2. ​Highlight rich product storytelling from day one by honing your Value Props and The Power Nine
3. ​Use value props and your niche authority to Build A Quick and Easy Content Marketing Strategy
4. ​Create a testing roadmap to determine your Core and Experimental Marketing Channel

🐎  Off to The Races:

• Proven strategies that work based on selling over $100M in product online. 
• Beginner to advanced training ideally for those just starting out or those looking to boost an existing DTC business.
• ​A step-by-step guide to sharpen your value prop stories, create a content marketing strategy, and plan a testing roadmap for 21 marketing channels.
• Practical advice from thought leaders across various roles in the direct-to-consumer space including media buyers, venture designers, founders and VC's. 

​At the end of this book, you will be prepared to drive traffic and conversions for a new DTC product or revamp your existing marketing strategy. 

🤓 A Quick Recap:

1. 55 pages of insights and actionable step-by-step DTC tactics for positioning, brand building, content marketing, acquisition, conversion, and retention. 
2. Learn how to develop and "bake" unique value props into your product and marketing from day one.
3. ​Learn how to use your value propositions and domain expertise to quickly create a content marketing strategy that supports your brand voice and story.
4. ​Learn how to win in 21 different marketing channels and how to create a testing roadmap for them all.
5. ​Keep as a handy guide you can keep coming back to through all stages of business growth.
6. ​Learn the basic principles of marketing and how to apply them to direct-to-consumer businesses.
7. ​Tested and perfected over 12 years of Direct-to-Consumer growth marketing and hundreds of millions of dollars in online ad spend.
8. ​Contains practical advice from 10+ prominent DTC thought leaders along the way.

📈 Table of Contents:

(for All The Librarians in The Crowd)

Introduction: Background and history of DTC
Lesson 1: The 5 P's of DTC Marketing
+ Product 
+ Price
+ Place
+ Promotion
+ Personalization
Lesson 2: Value Prop Development and The Power Nine
Lesson 3 - Build a Quick and Easy Content Marketing Strategy
Lesson 4 - Core and Experimental Marketing Channel Roadmap
+ Viral & Referral Marketing
+ Influencer Marketing
+ Public Relations
+ Guerilla Marketing / Unconventional PR
+ Search Engine Marketing (SEM)
+ Paid Social
+ Display & Programmatic
+ TV / Radio / Podcasts
+ Direct Mail
+ Search Engine Optimization (SEO)
+ Content Marketing
+ CRM Marketing (Email, SMS, Chat, Phone)
+ Engineering as Marketing
+ Target Market Blogs
+ Affiliate Marketing
+ Business Development / Partnerships
+ Marketing to Sales
+ Existing Platforms
+ Trade Shows / Speaking Engagements
+ Experiential Marketing
+ Organic Social / Community Building
Final Thoughts