Adjacent Category Entry Playbook (M09)

Decide whether and how to enter an adjacent category: fit criteria, sizing, test design and go/no-go, with a 6-tab Excel entry-sizing workbook. English-language digital download (ZIP). Contents: M09-Adjacent-Category-Entry-Playbook.pdf (PDF, 12 pages); M09-entry-sizing-blank.xlsx (Excel). No physical product.

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Version: 8 November 2026

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