The Age of Here-and-Now Customer is a thought-provoking customer service book.
This is the age of the customer and thus businesses must wake up to the reality that to keep afloat in this competitive environment, they must woo the customer. Customer Service is no longer a front to be ignored but one to be embraced and considered when developing the strategy of a company.
If an Organization can quantify its Voice of Customer and work on the findings, then it is a leap ahead of its competitors. Today’s customers are well informed and more demanding, with the advancement of Technology, service expectation has also grown tremendously.
This book has critical information on how businesses can leverage on service and drive it as one of their competitive edge. This book is invaluable to professions in the area of service and for anyone who truly loves the customer
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