Refer a friend and get % off! They'll get % off too.

SUMMARY.POP! Create the Perfect Pitch, Title and Tagline for Anything By Sam Horn


·         What’s in it for me? Create pitches, titles and taglines your audience can’t forget.

·         The key to a sticky message is to make it POP!: Purposeful, Original and Pithy.

·         By answering the big W’s, you create a foundation of core words that form your purpose.

·         Play with your core words and put yourself in your customer’s position.

·         Tap into your audience’s love of music.

·         Relate to your customer’s world through celebrities and popular media.

·         Be HUMORiginal – but avoid clichés like the plague.

·         Visualize your message with pictures and metaphors.

·         Be counterintuitive and catch your audience by surprise.

·         Keep your audience’s attention with the power of stories.

·         Final Summary

You will get a PDF (7MB) file

$ 1.99

$ 1.99

Buy Now

Discount has been applied.

Added to cart
Add to Cart
Adding ...