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Weight Loss for Food Lovers

IF YOU HAVE TRIED TO LOSE WEIGHT AND FAILED, THIS IS THE BOOK TO READ BEFORE YOU TRY AGAIN AND RISK YET ANOTHER DEMOTIVATING, DISILLUSIONING FAILURE EXPERIENCE

Read this book before you next try to lose weight so you can understand how to avoid the things that bring a weight loss plan undone. People trying to lose weight know that first and foremost weight loss is a mind game. The question is not: “What to eat?” Overweight people know what they should eat! The real questions are the “Whys”:
Why don’t we eat what we should?
Why do we eat what we shouldn’t?
And why do we sabotage our healthy eating plans?

In this ground-breaking book Psychiatrist, Dr George Blair-West, explains in fascinating, but simple terms, why most dieters fail at, or actually sabotage, their weight loss plans. Top of the list is that people who struggle with their weight often love food and rebel against being deprived of these foods that they have a deep emotional attachment to.

As this book explains, nothing kills a weight loss plan like deprivation! Diets fail because they threaten our love of food. This love, perhaps more than most, needs to be respected! Dr Blair-West’s approach, backed up by research from large studies like the Lean Habits Study, recognises that the secret is coming up with ways for you to continue to eat the foods you love if you are going to lose weight and, most importantly, keep it off.

Dr Blair-West is a Life Fellow and President of the Obesity Prevention & Treatment Society and was invited to present at the International Congress on Obesity. Trained as a Medical Doctor and as a Psychiatrist, he is uniquely qualified to help you end the dieting yo-yo cycle. ‘Food Lovers’ as it has become affectionately known, is now sold in all of the English speaking countries in the world, has been translated into Dutch and is soon to be published in China. Hundreds of psychologists, doctors, dietitians and weight counsellors from around the world have attended Dr Blair-West’s “Psychology and Sabotage” of weight management workshops. In 2010 he was identified as one of the top 20 most influential obesity experts in the world.

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