Know Your Numbers: Wellness Business Pricing & Profit Workbook

Are your wellness business prices actually covering your expenses, paying you fairly, and producing a sustainable profit?

Know Your Numbers is a 27-page pricing and profit workbook created specifically for spa owners, massage therapists, estheticians, beauty professionals, holistic practitioners, wellness coaches, and independent wellness business owners.

This step-by-step workbook helps you move beyond guessing, copying competitors, or choosing prices based only on what feels comfortable. You’ll use your own revenue goals, business expenses, available working hours, service costs, desired owner pay, and profit goals to calculate what your services need to earn.

INSIDE THE WORKBOOK

• Monthly revenue goal planning

• Revenue stream worksheet

• Fixed and variable expense tracking

• Monthly expense baseline calculator

• Owner-pay planning worksheet

• Profit, tax, and business reserve planning

• Realistic appointment capacity calculator

• Minimum hourly revenue calculation

• Individual service cost worksheet

• Full appointment-time calculator

• Service pricing formula

• Price and profit-margin analysis

• Worked 60-minute massage pricing example

• Package profitability calculator

• Membership profitability calculator

• Discount and promotion reality check

• Pricing scenario planner

• Service menu decision matrix

• Price-increase planning worksheet

• Personalized pricing dashboard

• 30-day pricing action plan

• Quarterly pricing review

• CEO notes and calculation pages

YOU’LL LEARN HOW TO CALCULATE

• The monthly revenue your business needs

• Your true monthly operating expenses

• How much the business needs to provide for owner pay

• Your realistic number of billable hours

• The minimum revenue needed per service hour

• The true cost of delivering each treatment or service

• A sustainable price for individual services

• Profit margins on services, packages, and memberships

• Whether a promotion or discount is financially worthwhile

PERFECT FOR

• Massage therapists

• Estheticians and skincare professionals

• Spa and salon owners

• Reiki and energy practitioners

• Holistic health professionals

• Wellness coaches

• Beauty professionals

• Solo wellness entrepreneurs

• Small service-based business owners

PRODUCT DETAILS

• 27 professionally designed pages

• US Letter size: 8.5 × 11 inches

• Printable PDF digital download

• Calm, elevated Wellness Business Studio design

• Clear formulas and guided calculation worksheets

• Suitable for printing or completing digitally with a PDF annotation app

• No physical product will be shipped

HOW IT WORKS

1. Purchase and download the PDF.
2. Gather your recent revenue and expense information.
3. Complete the workbook in order.
4. Calculate your hourly revenue requirement and service prices.
5. review your services, packages, memberships, and discounts.
6. Create a practical pricing action plan for your business.

Stop wondering whether your prices are high enough. Use real numbers to create prices that support your clients, your income, and the future of your wellness business.

Download Know Your Numbers and start pricing your services with clarity and confidence today.

PLEASE NOTE

This is a digital product. No physical item will be mailed. Because digital products are available immediately after purchase, all sales are final unless otherwise required by law.

This workbook is provided for educational purposes only and does not constitute accounting, tax, legal, or professional financial advice. Please consult a qualified professional regarding your individual business circumstances.

© The Wellness Business Studio. For personal business use by the original purchaser only. Files may not be shared, resold, reproduced, redistributed, or used to create competing products.