Chapter 1: The Art of Selling . Chapter 2: Show Customers the Value. Chapter 3: Be Authentic, Responsive, and Real. Chapter 4: Lead; Don't Sell. Chapter 5: Take Advantage of Social Networking. Chapter 6: Establish a Long-Term Relationship Through E-mail Marketing. Chapter 7: Reassure Your Customers. Chapter 8: Take the Lead in Your Niche. Chapter 9: Be Honest . Chapter 10: Give It Away.