Michael Khripin is a game industry veteran with 25+ years of experience. During this long journey in the industry, he had a chance to work for big players such as Wargaming and Nexters and collaborate with smaller studios as an independent consultant. In his recent role as the Product Owner of Hero Wars Mobile, he was responsible for LiveOps. 

Today, Michael is the Product Owner and LiveOps expert at Balancy. He believes that a smart approach to monetization can make games better experiences without compromising profitability.