Run Smarter
It's Tuesday morning. There's a delivery arriving in twenty minutes, two
staff have called in sick, and there's a review you still haven't answered.
You haven't looked at your margins in three weeks, because every time you
sit down to, something more urgent pulls you away.
The business is running — just about. But you're not running it. It's
running you.
If any part of that felt familiar, this book is for you.
Run Smarter shows independent operators, multi-site groups and franchisees
how to use AI to get their time back. Not in a robots-taking-over way — in a
this-is-a-tool-that-works-right-now way. The same technology the biggest QSR
brands are spending millions on is available to you today, mostly free, and
most operators have no idea.
WHAT'S INSIDE
Nine chapters, each covering one part of your operation:
- Scheduling — turning your biggest cost into your biggest opportunity
- Inventory and ordering — finding the £10,000 a year the average UK outlet
quietly throws away
- Forecasting — knowing what's coming before it arrives
- Customer feedback — turning the reviews you dread into decisions you can act on
- Your menu — which dishes are actually making you money, and which aren't
- Marketing on a shoestring — a month of content in one sitting
- The admin you hate — HR letters, complaint responses, supplier emails
- A chapter written specifically for franchisees, single site or many
- A 30-Day Action Plan that turns the whole book into one manageable step a day
Every chapter follows the same shape: the opportunity, the tools worth
knowing about, and something you can do today. Seven copy-and-paste prompts
you can put to work before you've finished reading.
WHO WROTE IT
Amy Thomas spent thirty years in restaurant operations — most of it with
McDonald's across South Africa, Ireland and the UK, latterly as Director of
Operations for the Central Region, responsible for sixty-five restaurants.
She is a Qualified Franchise Professional accredited by the British Franchise Association
She has no commercial relationship with any tool mentioned in this book.