An effective marketing planning process must capture and communicate goals and priorities – and align budget, resources and activities to achieve those goals.
In this white paper, we define the business requirements to create a marketing plan and budget with strategically aligned goals and objectives.
We outline the capabilities required, as well as technology categories that can help B2B organizations meet these requirements.
You will learn:
The 11 business requirements for marketing and budgeting, including:Creating a marketing plan charter Allocating budgets Setting goals & defining the measurement plan Defining the campaign priorities Creating a marketing calendar Assessing budget performance …and more Where technology can help support those business requirements