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An effective marketing planning process must capture and communicate goals and priorities – and align budget, resources and activities to achieve those goals.
In this white paper, we define the business requirements to create a marketing plan and budget with strategically aligned goals and objectives.
We outline the capabilities required, as well as technology categories that can help B2B organizations meet these requirements.
You will learn:
The 11 business requirements for marketing and budgeting, including:Creating a marketing plan charter
Setting goals & defining the measurement plan
Defining the campaign priorities
Creating a marketing calendar
Assessing budget performance
Where technology can help support those business requirements