Local Business Collection — Google Business Profile & Marketing App Guides

Google Business Profile, Local Marketing, and Customer Management App Guides

Running a local business can involve managing information customers find online, creating promotional materials, communicating with customers, and scheduling appointments.

Different apps provide tools for handling these activities, from managing a business's presence on Google to designing graphics, sending marketing emails, and organizing bookings.

The Local Business Collection brings together five app function-guide collections covering Google Business Profile, Google Maps, Canva, Mailchimp, and Calendly.

These apps support different aspects of local business operations, including managing business information on Google Search and Maps, exploring locations and directions, designing promotional content, managing email marketing, and scheduling appointments.

With 126 individual function guides, the collection provides plain-language instructions to help local business owners and staff understand and use these apps.

Each guide explains what a specific feature does, where to find it, and how to use it, with practical examples you can reference when needed.

Whether you're managing your Google Business Profile, exploring Google Maps features, creating marketing graphics in Canva, organizing email campaigns in Mailchimp, or setting up appointment scheduling in Calendly, these guides provide instructional resources for the individual apps.

What's included:

• 126 individual function guides across five apps.
• Five compiled app reference books, each available in PDF and EPUB formats.
• Individual guides organized by app for easy reference.

Designed for local shops, trades, restaurants, and service businesses, this collection focuses on learning the apps rather than providing marketing services, guaranteed search visibility, or a ready-made customer management system.

Some features depend on business eligibility, account permissions, and subscription plans.

The purchase includes instructional guides, not app subscriptions, paid features, or access to the apps themselves.

Included App Collections

Google Business Profile — 30 Function Guides

Learn about Google Business Profile's tools for managing how an eligible business appears on Google Search and Maps, including updating business information, managing hours, working with photos, and responding to customer reviews.

Google Maps — 27 Function Guides

Explore Google Maps' tools for finding locations, getting directions, saving places, creating lists, and working with available map and navigation features.

Canva — 24 Function Guides

Learn about Canva's graphic design tools for creating flyers, promotional images, social media graphics, presentations, and other visual materials for a local business.

Mailchimp — 22 Function Guides

Understand Mailchimp's email marketing tools for managing contacts, organizing audiences, creating marketing campaigns, and reviewing available campaign performance information.

Calendly — 23 Function Guides

Explore Calendly's scheduling tools for setting availability, creating appointment types, sharing booking links, and managing scheduled meetings with customers or clients.

Total: 126 individual function guides across five app collections.

Each app collection also includes its own compiled reference book in PDF and EPUB formats.

Who it's for: Local shops, trades, restaurants, and service businesses.

Not for: Online-only businesses without a local customer-facing presence. The Online Seller Collection may be a better fit.

What you get: Five local business app function-guide collections containing 126 individual guides, plus one compiled reference book for each app in PDF and EPUB formats.

How it's delivered: Delivered as a Google Drive folder link after purchase. One-time purchase.

Updates: Updates are included while the collection is maintained — if a guide changes, the folder copy is updated.



Disclaimers: These are reference guides that teach the apps, they are not prompt packs, and they don't include subscriptions to the apps themselves.