In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:
- Business Planning
- Facebook Marketing
- Video Production tips
- Sales Conversion and Up-selling
- Product Marketing
- Copywriting and Defining a USP
- Website Essentials
To save you from costly or ineffective advertising, this book explains how to create a distinctive edge through thought leadership and business writing.
The ideal reader of 'Power Marketing: An Aussie Guide to Business Growth' is a business owner who needs some practical advice on how to create better marketing, and a bunch of proven ideas to help grow their business from a one-man band into a fully-fledged million-dollar company.