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SUMMARY. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers Book by Dan Siroker and Pete Koomen

·         What’s in it for me? Discover how to optimize your online presence.

·         If you want to optimize your website and engage your visitors, try A/B testing.

·         In order to start A/B testing, you need a clear hypothesis and a definition of success.

·         A/B testing is a great way to explore major changes for your site.

·         Declutter your site design to boost user engagement.

·         Using the right language will engage people and make your website more effective.

·         When it comes to A/B testing, failure is a blessing.

·         Convince your colleagues to implement data-driven approaches to business.

·         Final summary

You will get a PDF (8MB) file

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