Cold Outreach & Appointment Setting

Service Overview

• Lead generation, partnership development with Japanese corporations, and investor relations support
• Outbound outreach to target decision-makers
• Meeting scheduling and follow-up coordination
• Fundraising support from local investors

Case Study

• Client: A UK-based sustainability tech startup.
• Situation:
• In a previous project, we built a lead list of 437 target companies across Japan, capturing company names and contact form URLs within the target industry.
• We identified that the target market is highly fragmented, with numerous SMBs scattered regionally across the country.
• Cold outreach was recommended as the most effective engagement strategy for this market structure.
• Japanese SMBs typically feature contact forms on their websites, offering promising response rates.
• Because these forms vary significantly in structure and required fields across companies, automated AI tools could not handle the submissions effectively, necessitating a manual approach.
• Services Provided:
• Collaborated with the client to draft two variations of a natural, localized Japanese outreach message requesting an initial introductory meeting.
• Conducted 100% manual submission of these introductory meeting requests to all 437 companies via their contact forms and email addresses.
• Results:
• Secured 9 initial meeting appointments, achieving a 2.1% appointment conversion rate.
• Uncovered regional variations in response rates, helping clarify distinct customer segments and localized market needs.
• Based on industry benchmarks where a 2%+ conversion rate indicates strong market demand (while under 1% suggests limited traction), the results validated local demand and enabled the client’s leadership to confidently proceed with further investment in Japan.

Project Timeline

• Day 0: Order Placement
• Client completes payment and submits the project request.
• Day 1: Kickoff Meeting
• Align on project scope, target criteria, and delivery expectations within 24 hours.
• Day 3-5: Delivery & Review
• Deliver the complete report, lead database, or localized assets for client evaluation.

*The timeline can be compressed or extended based on project scope