Pricing and positioning
When business slows down, lowering your price feels like the obvious move. It usually isn't. Pricing and Positioning: Why Cheaper Isn't Better shows small business owners why a low price attracts the wrong customers, how price quietly communicates quality whether you intend it to or not, and how to set, raise, and defend a price you're not afraid to say out loud.
Inside, you'll find a practical, no-fluff method covering:
● Why a low price changes who buys from you, not how many people do
● How price signals quality before a customer knows anything else about you
● A concrete method for setting a price you can state with confidence
● Raising your prices without losing the customers who actually value you
● Positioning your offer so it's no longer directly comparable to a cheaper competitor's
● Using price as a filter, and getting comfortable turning away the wrong customers
No race to the bottom, no guessing games, no pretending the cheapest option wins. Just a practical approach built for pricing a small business with confidence.
