Getting your first 100 customers
Most marketing advice assumes you already have customers, reviews, and a reputation — which doesn't help when you're starting from zero. Getting Your First 100 Customers shows brand-new business owners how to solve this specific chicken-and-egg problem with tactics built for exactly this early, unproven stage.
Inside, you'll find a practical, no-fluff method covering:
● Why the first 100 customers require a fundamentally different approach than everything after
● Using your existing personal and professional network more fully than feels comfortable
● Structuring a launch price that attracts without devaluing your work
● Treating your very first clients as partners, not just transactions
● Concentrating your visibility in the specific places your first customers already are
● Recognizing when it's time to evolve beyond these early-stage tactics
No pretending you already have a reputation, no advice that assumes an existing customer base. Just a practical approach built specifically for starting from zero.