Define Your Customer

When an entrepreneur first starts their business they think of What they want to sale - but I'd like to give you a different starting space of who your sales will resonate with. If you know know your audience you will not waste time and money and hit more sales because you will be speaking the language of the consumer in your marketing. This planner will really get you in the pocket and if you listen to my podcast(Business After Dark) I remember the words of Michelline Hall from Blackwater Branding - "If your target market is everyone, your target market is no one."

Be intentional and really lean into the "Who" of your business.

~Your Small Business CFO

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