Content That Works EBook + Workbook

CONTENT THAT WORKS: The Complete eBook + Workbook

Your content shouldn’t just exist. It should WORK for you.

If you’re constantly asking yourself “What should I post?”, creating content at the last minute, struggling to stay consistent, or posting without knowing how any of it connects to your business or brand, Content That Works was created for you.

This detailed eBook + workbook will help you stop creating content just to stay active online and start creating with intention, organization and purpose.

I’m SalleyNycole, a business owner, content creator and coach who has used content to grow both my business and personal brands, monetize my social media, attract paid UGC and content opportunities, secure partnerships, create paid content for events, coach other creators, teach workshops and land speaking opportunities.

And I created Content That Works to show you how to make your content do more than collect likes.

Inside, you’ll learn how to:

• Get clear on what you actually want your content to accomplish

• Decide what you want your brand to be known for

• Develop strong content pillars

• Recognize content ideas already happening in your everyday life and business

• Turn client questions, experiences, opinions, processes and stories into content

• Create stronger content using Hook → Value/Story → Call to Action

• Build an organized content workflow that fits your real life

• Create an idea bank and B-roll library

• Batch, organize and delegate parts of your content process

• Repurpose one idea into multiple pieces of content

• Build a recognizable brand beyond your logo and colors

• Create Discovery, Connection, Authority and Conversion content

• Connect your content to clients, sales, partnerships, UGC, speaking opportunities and more

• Understand the Content Money Map: Content → Attention → Trust → Opportunity → Money

• Measure whether your content is actually doing its job

• Build your own Content That Works Plan

And this isn’t just an eBook you read and forget about.

It’s also a workbook.

Throughout the guide, you’ll complete prompts and exercises that help you apply what you’re learning directly to YOUR business, YOUR brand and YOUR content.

You’ll also receive practical planning tools, a 30-day content plan, bonus content prompts and a weekly content reset to help you continue using the system after you finish reading.

This is for you if...

You’re a business owner trying to market your business online.

You’re a creator who wants more strategy behind your content.

You’re building a personal brand.

You have plenty of ideas but struggle to organize them.

You’re tired of creating everything from scratch.

You want your content to look and sound more like YOU.

You want to turn your visibility into actual opportunities.

Or you simply know your content could be doing a whole lot more than it’s doing right now.

You do not need to become a full-time content creator to make content work for you.

You need clarity, a system, a recognizable brand and somewhere for the attention to go.

Stop posting just to post.

It’s time to create Content That Works.