The Pricing Manual

Pricing for qualified wellness practitioners, set with confidence and held with ease.

Pricing is one of the first decisions you make in practice, and one of the hardest to feel settled about. You may be charging what others charge because it feels safe. You may know it's time to raise your prices and be putting off telling your clients. A sale may slip away the moment someone asks, 'Is there a cheaper option?' The Pricing Manual gives you a clear way to set your prices, explain them with confidence and hold them.

It gives you the words as well as the thinking. Six appendices turn pricing into conversations you can have today:

• A. Price communication and value articulation
• B. Packaging, bundles and average order value
• C. Objection handling scripts
• D. Language and confidence signalling
• E. How to tell clients about a price change
• F. Cognitive load and decision fatigue, so choosing is easy for your clients

The scripts are yours to use, in full or adapted, in your own messages, conversations and web pages.

What's inside

Sixteen chapters and six appendices, making this the largest single manual in the Library.

Setting your prices

Market pricing and buyer expectations, tiered offers and value ladders, price positioning and perceived value, package pricing, digital product pricing and bundles, and course pricing, including launch phasing and how prices develop over time.

Matching prices to people

The client journey and how your offers flow, grouping buyers by readiness, the role of each package and how to recommend the right one, how clients behave at each price tier, and setting clear expectations about scope.

Protecting your prices

Scope control and price integrity, regular price reviews, and protecting your energy and capacity as your practice grows.

Your decision tools

A pricing and offer decision framework, with tools to test and validate your prices before you publish them.

How it fits together

Manual 2 of The Core Manuals covers where price sits in the shape of your business. The Pricing Manual covers what to charge, how to say it, how to hold it and when to change it. How your offers connect and lead into one another sits in The Offers Manual. Every manual is available on its own or in The Complete Library.

What you receive

4 PDF files: the manual, plus your Licence Summary, Licence Terms and Scope and Liability Statement. Instant download, printable on A4.

Good to know

For qualified practitioners. Licensed to one practitioner for use in your own practice. This is practitioner material for your own use, and each page carries your email address. The Pricing Manual covers how you price and present your services. Your clinical work, scope of practice, professional judgement and compliance with consumer and advertising rules stay with you.

By buying, you agree to our terms. Read our terms www.practitionersystems.com/legal