The Business Owner's Guide To Intellectual Property
The Business Owner's Guide to Intellectual Property is a practical guide to intellectual property law in Singapore. Written with business owners in mind, it goes through the process of obtaining and making use of trademarks, copyright, patents and trade secrets in Singapore and for international expansion. It also explains the intellectual property considerations in practical business scenarios such as choosing business names and website domains, website development, franchising, e-commerce and more.
Koh C-u Pinn is the director of Arielle Law Corporation and a business lawyer with more than 19 years of experience in the legal industry. A Registered Patent Agent with the Intellectual Property Office of Singapore, her career includes working in a prestigious law firm, and as legal counsel in various companies before setting up Arielle Law Corporation.