The Listing Playbook

Stop Wondering What Comes Next

Know what to do, what to say and how to keep your listing moving.

A seller calls. You book the appointment. Great. Then the questions start.

What should I ask on the first call? How do I prepare for the appointment? Where do I begin with the CMA? What do I bring? What happens after the paperwork is signed? When do I order photography, install the sign, build the MLS listing and update the seller?

Your brokerage can teach you contracts, forms, MLS rules and compliance. You absolutely need that. But there is another layer that can be surprisingly hard to find: the everyday process of keeping a listing moving.

The Listing Playbook is for those moments when you are sitting there thinking, What do I do next?

It gives you one organized place to turn from the first seller call through the first offer, so you do not have to rebuild your process every time a listing opportunity appears.

This Is the Actual Process I Use

I created The Listing Playbook from more than 10 years in real estate, multiple Boise Regional REALTORS Top Producer awards and the working systems I have refined as an Idaho Real Estate Broker.

This is not a textbook or a collection of vague advice. It is for those moments when you are sitting there thinking, What do I do next? Your real estate bestie is not always available, and not every process question requires a call to your broker. Sometimes you just need someone to walk you through what comes next, remind you of the little things and help you keep the listing moving.

That is exactly why I created this. I am here to help. Use the Playbook, make it your own and come back to it listing after listing. You do not have to reinvent the wheel with every seller.

Use It, Make It Yours and Come Back to It

• Know what to ask on the seller call and what to do after you hang up.

• Walk into the listing appointment prepared instead of scrambling to remember every detail.

• Research the property and work through the CMA in a logical order.

• Give the seller a clear preparation and launch timeline.

• Keep photography, media, marketing and the MLS build organized.

• Launch the listing with a final-check process you can trust.

• Stay on top of showings, feedback, seller updates and pricing conversations.

• Know what to review when the first offer arrives.

What You Receive

The Listing Playbook

A 41-page digital guide that walks through one listing in 12 clear stages. Start at the beginning the first time. After that, jump straight to the stage you are in whenever you need a reminder of what comes next.

1. The Seller Call - From ringing phone to listing appointment
2. Before the Appointment - Research the property
3. Build the CMA - How I actually find and work through comps
4. The Listing Appointment - Walk the home, talk price and figure out next steps
5. You Got the Listing - Paperwork, timeline and what happens now
6. Preparing for Photography - What I do before and what I actually bring
7. Photos Are Back - Choose, organize and save your media
8. Build the Listing - Remarks, marketing and MLS draft
9. Listing Day - My final checks before I hit live
10. The First Weekend - Open houses and the little things that matter
11. Managing the Active Listing - Feedback, marketing and seller updates
12. You Have an Offer - What I do next

The Agent Toolkit

A separate 18-page Toolkit PDF gathers all 17 printable quick sheets, checklists and worksheets into one convenient place. The tools also appear at the relevant stages inside the Playbook, so you can see exactly how and when to use them.

Print fresh copies for your own listings, keep them available digitally or pull up the exact page you need when you want a quick next-step check.

1. Seller Call Quick Sheet
2. Listing Appointment Prep Checklist
3. Pre-Listing Research Sheet
4. CMA Finding Sheet
5. CMA Comp Decision Tree
6. Listing Appointment Checklist and Notes
7. New Listing Launch Timeline
8. Seller Next-Steps Email
9. Photo-Day Checklist
10. Photo Selection and Listing Build Sheet Part 1
11. Photo Selection and Listing Build Sheet Part 2
12. Listing-Day Launch Checklist
13. Open-House Pack and Visitor Notes
14. Showing Activity Tracker
15. Weekly Seller Update Builder
16. Price Reevaluation Worksheet
17. Offer Received Quick Sheet

Who This Is For

This is for the agent who knows the real estate rules but still wants someone to say, Here is what I would do next.

• A newer agent preparing to take a first or early listing

• A buyer-focused agent who wants more confidence with the listing side

• An agent returning after time away from listings

• An experienced agent who wants a cleaner, more repeatable workflow

• An agent who is tired of keeping the process in scattered notes, emails and memory

What This Is Not

The Listing Playbook is not meant to replace your broker, brokerage policies or current forms. It is not state-specific contract training or legal advice. Real estate laws, forms, MLS requirements and practices vary by location and change over time.

Use The Listing Playbook alongside your current state, association, MLS and brokerage requirements. Adapt the included language to your market, business and clients.

Your Purchase Includes

• Start Here and Single-Agent License PDF

• The complete 41-page Listing Playbook PDF

• The 18-page Agent Toolkit PDF with 17 printable tool pages

• Immediate digital access after purchase

• Ongoing use for your own listings under the single-agent license

Single-Agent License

Your purchase includes a single-agent license for use in your own real estate business. You may reuse the system for your own listings, print fresh worksheets and personalize the included scripts and email language for communication with your clients.

The files and blank worksheets may not be shared with other agents, teams or brokerages, uploaded to shared drives or training portals, resold, reproduced or given away. Team and brokerage licensing is available by contacting Lori Sims at lorisimsrealestate@gmail.com.

Keep It Nearby and Use It Listing After Listing

You do not have to figure out every next step from scratch.

Get The Listing Playbook + Agent Toolkit

$74

One-time payment. Immediate digital access. Single-agent license.

Frequently Asked Questions

Is this a physical book?

No. This is a digital product delivered as three PDF files. You can read the Playbook on your computer or tablet and print Toolkit pages as needed.

What exactly will I download?

You will receive a Start Here and License PDF, the complete 41-page Listing Playbook and an 18-page Agent Toolkit containing the 17 printable tools.

Are the Toolkit pages already included in the Playbook?

Yes. Each tool appears at the relevant point inside the Playbook. You also receive a separate Toolkit-only PDF so you can quickly find and print the pages without searching through the full book.

Is this only for brand-new agents?

No. Newer agents will appreciate the structure, but the system is also useful for buyer-focused agents, agents returning to listings and experienced agents who want a repeatable workflow.

Does this include real estate contracts or state-specific forms?

No. This product does not include state-specific contracts or replace brokerage training. Always use your current approved forms and follow your state, MLS, association and brokerage requirements.

Can I customize the scripts and email language?

Yes. You may personalize the included language for your own business and clients. The PDFs themselves are not sold as editable templates.

Can I print the worksheets more than once?

Yes. Your single-agent license allows you to print fresh copies for your own listings as often as needed.

Can I share the files with my team or brokerage?

No. The standard purchase is licensed to one agent. Email lorisimsrealestate@gmail.com for team or brokerage licensing.

Do I need Canva or special software?

No. You only need a device that can open PDF files and a printer if you choose to print the Toolkit pages.

Will this guarantee listings or income?

No. The Listing Playbook is an educational resource based on professional experience. It provides structure and useful guidance but does not guarantee clients, listings, transactions or income.

What is the refund policy?

Because The Listing Playbook is a digital product delivered immediately after purchase, all sales are final and non-refundable except where otherwise required by law. Please review the product description carefully before purchasing.

If you experience a technical problem accessing or downloading your files, email lorisimsrealestate@gmail.com and I will be happy to help. If you were accidentally charged more than once or believe there has been a billing error, please contact me so I can review it.

You do not need to memorize every step or recreate your process with every seller. You just need a reliable place to turn when you are wondering what comes next.

That is what The Listing Playbook is here to be. Use it, make it your own and come back to it listing after listing.