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Meet Lori Sims

Hi, I’m Lori Sims, a real estate broker and the creator of The Listing Playbook.


I know the feeling of asking, “What do I do next?” Your real estate bestie isn’t always available and you don’t want to call your broker for every little process question. I created this playbook to help you work through those everyday listing steps with more clarity and confidence.


Inside, I share the process, checklists and tools I use in my own business, from the first seller call to the first offer. Use them, make them your own and stop reinventing the wheel with every client.