The Story of your Products

Do you really know the environmental footprint of what you sell? Every product has a journey, stretching from raw material extraction and manufacturing to distribution and ultimate disposal. This specialised bonus chapter guides you through the essentials of Life Cycle Assessment (LCA). You will learn how to map out your product's story, uncover hidden environmental impacts, and pinpoint the stages where you can reduce waste and cut costs.

By viewing your business through a life cycle lens, you will gain the clarity needed to make smarter design choices, improve resource efficiency, and back up your eco-friendly marketing with solid data. It is an indispensable guide for any enterprise ready to transition from surface-level greening to deep, systemic product sustainability.

Although the bonus chapter is a standalone resource, it is best read in tandem with Becoming a Sustainable Enterprise which you can view here. The e-book is best viewed on a desktop or laptop and is not suitable for mobile.