Although the title of the course refers to "Adsense", that has more to do with the course origins and where we applied those early efforts, rather than anything here that's unique- or applicable only to Adsense. Internet Marketing has undergone profound change over the last 12-18 months, much of it driven by Google. Depending on your personal philosophy and 'moral compass', the sea-change that has occurred may feel good - or not-so-good.