The Brand.U Branding Workbook

For those of you that are looking to traverse the corporate landscape, or ignite your entrepreneurial passion, or simply want to be an influencer in your industry – branding is key. Throughout this workbook, we will walk through intricate details on the brand ideation journey. Sometimes I’ll make you think (and think pretty hard) to help you learn more about yourself and build a brand you’ll love. 

As you navigate through this workbook, I’m confident that within these pages you will elevate your brand – whether personal or corporate, and take yourself to the next level through sections covering:

• BE SELF-AWARE: Understand your strengthes, weaknesses, and core values.
• BE VALUABLE: Determine your brand pomise and brand's value proposition
• BE CONNECTED: Develop your target audience and ideal network
• BE UNIQUE: Push yourself to the competitive edge
• BE IDENTIFIABLE: Create a brand identity that represents you or your business
• BE PURPOSEFUL: Execute your brand messaging and hone in on your opportunities and threats