The Ego Economy™
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“You are what you flex.” Identity as cultural burn currency.
The Ego Economy™ is a cultural theory book that uses a spiral-mapped lens to critique consumerism as ego signaling, arguing every purchase and curated post is a broadcast of identity. The book traces how ego economies fragment into aesthetic tribes before offering clear exits into a post-ego culture rooted in craft and community. The framework is highly relevant to hustle culture and digital identity debates, providing a universal critique of "flex culture" and algorithmic saturation. This scalable book and lecture package is a must-have manual for navigating digital identity and consumerism.
