The Dark Arts of Selling

Part II of V — The Dark Arts of Property Series

C. G. Singola — 25 years inside UK property

Most properties that fail to sell are not failed by their price or their presentation.

They are failed by a misunderstanding of what is actually happening in the transaction - what the buyer is really thinking, what the agent is actually managing, and what the seller doesn't know they don't know.

The Dark Arts of Selling is written for the property seller who wants to understand the invisible game being played around their transaction - and for the investor, agent, and sourcer who needs to understand how sellers think, what makes them act, and where the real decisions in a sale are actually made.

What this book covers:

• Why viewings happen without offers - and what it actually means
• How agents manage buyer and seller psychology simultaneously
• What motivated sellers signal without knowing they're doing it
• The gap between asking price, acceptable price, and real price
• How timing, competition, and perceived demand are manufactured
• Reading a sale from the other side of the transaction
• What agents can't — or won't — tell you, and why

This is Part II of a five-part series. Each part works as a standalone book. The complete series is available as a single volume.

Instant download. PDF format.