The Visibility Manual

Marketing and social media for qualified wellness practitioners, at a pace you can keep.

Your work helps people, and the next step is making sure the right people hear about it. You may have posted in bursts and then run out of time. You may be on four platforms and still unsure which one brings you clients. Your direct messages may have started turning into free consultations. The Visibility Manual gives you a steady way to be seen: one main channel, a clear plan, and boundaries that protect your time and your client work.

It starts with your first month. Appendix A sets out your first 30 days, week by week, with a clear finish point for each week so you know when to move on:

• Week 1: introduction and orientation
• Week 2: your core value
• Week 3: connection and interaction
• Week 4: a clear pathway to working with you

What's inside

Part One. Visibility foundations

Seven chapters on the role marketing plays in your practice and what to settle before you post anything. You choose the activities that suit your practice and a primary channel to focus on, and set rules for how you use each channel. It covers email and nurture, collaborations and outside visibility, and how to review and adjust as you go. Your email sequences have a set length and a clear next step at the end.

Part Two. Social media

Fourteen chapters that take you from setup to a routine you can sustain. They cover your bio and platform setup, visual identity and templates, content strategy and content types, standards for what you post, engagement and messages, planning and scheduling, growth and promotion, and repurposing your best content. It also covers tools and support, your owned channels and long-form content, and a regular review, including when to scale back or step away from a platform.

Appendix A. First 30 Days

Your launch sequence, week by week, ready to follow from day one.

Visibility that fits your practice

This manual keeps your marketing warm, honest and within your scope. Coaching and personal assessment are kept for your client sessions. Direct messages lead people to a proper consultation, so your advice stays inside paid, insured client work. Client stories stay private. Your content earns attention through trust and clear information, so people come to you ready and at their own pace.

Email is covered once, in Chapter 5, so your newsletter and your social channels work to one plan.

How it fits together

The Visibility Manual helps people find you. When they know you and hold back from booking, The Offers Manual takes over. Your website and systems sit in The Systems Manual. Every manual is available on its own or in The Complete Library.

What you receive

4 PDF files: the manual, plus your Licence Summary, Licence Terms and Scope and Liability Statement. Instant download, printable on A4.

Good to know

For qualified practitioners. Licensed to one practitioner for use in your own practice. This is practitioner material for your own use, and each page carries your email address. The Visibility Manual covers how you market your practice. Your clinical work, scope of practice, professional judgement and compliance with advertising and marketing rules stay with you.

By buying, you agree to our terms. Read our terms www.practitionersystems.com/legal