Day 1

Introduction to Instagram

• Understand the fundamentals of social media marketing

• Examining Instagram, how it functions and what role it plays in marketing

• Learn how businesses can benefit from using Instagram

Understanding Your Audience

• Identifying your unique value proposition

• Identifying and defining your target audience

• Understanding the customer journey

Why Choose Instagram?

• Factors to consider when choosing Instagram as a preferred marketing platform

• Understanding the audience on Instagram

Day 2

Setting up an Instagram Page

• Elements of an optimized Instagram profile

• Difference between a business and personal profile

• Overview of Instagram tools

Creating remarkable Instagram content

• Understanding the Instagram algorithm

• Creating a content plan and post scheduling

• Learn the elements of a great Instagram post

• Learn about apps that are great for content creation

Day 3

Reels

• What are reels and why they are important

• How to save and add music to reels

• How to Create Your First Reel

• How to create multi-clip reels, drafts and cover photos 

• Types of reel content

• New reels updates

How to get followers and engagement

• Learn the tips and tricks for attracting and retaining an authentic following

• Identify the types of content that generate engagement

• Learn why you shouldn’t be selling on Instagram

• Understanding Instagram insights and professional dashboard

Day 4

Setting up Instagram Ads

• Learn how to map business goals to advertising strategy

• Learn what ad formats are best for your ad campaigns

• Learn how to optimize your ads

Analyzing Instagram Ads

• Learn how to use Facebook Business Manager and Instagram insights to understand ad performance

• Learn the KPIs of Instagram ads

• Evaluating your ad. Was it successful? Did you reach your goal? Was your ROI greater than the ad spend?