The FSBO Pricing Playbook — Price Your Home Like an Agent Would

Pull your own comps, adjust for what makes your home different, and set a price backed by real numbers — not a guess.

Pricing your home isn't a feeling. It's a process — and it's the same process an agent runs before they ever suggest a number to you. This playbook hands you that exact process.

You'll pull real sold comps (not wishful "for sale" listings), adjust each one for what's actually different about your home, and land on a price range backed by evidence instead of hope. Then you'll choose your pricing strategy on purpose — market price, price to sell fast, or test the top — instead of picking a number and crossing your fingers.

What's Inside:

• The mindset shift on why pricing decides everything else in your sale
• Step-by-step guide to pulling your own comps for free
• A fillable comp adjustment worksheet with a printed reference guide
• Three pricing strategies, compared honestly
• A week-by-week guide to reading whether your price is working
• One-page cheat sheet for the whole method

Format: Downloadable PDF, instant access after purchase.