BALANCING KEYWORD and content
There is no denying the importance of keywords used in any content that is
placed on the Web. Keywords allow you and everyone else who uses the Web
the ability to find what you are looking for. If you need just one bit of
information, you likely would spend countless hours in research trying to find
it if it was not for keywords.
As an Internet marketing professional, how do keywords relate to your own
business? Usually, if you are using the Web as a marketing tool in any way,
keywords are an important component.
In this book, we will examine the importance of keywords. We also compare
it to the importance of quality content. Is it possible to have great content
and still have great keywords in your final copy? It is possible, and in fact, it
is necessary to do this if you wish to have a successful website or blog.
Before getting into these details, let's start at the beginning.