September Brand Strategy

I've created a comprehensive 30-day brand strategy specifically designed for contractors. This will help you know exactly what to create and how to create a month worth of branded content. The focus is solving 2 major issues:

Solving the Hook Problem: Each day provides three distinct hooks - one friendly and two controversial options - so contractors never struggle with how to start their videos.

Strategic Brand Positioning: The challenge is organized into four weeks that build a complete brand narrative:

• Week 1: Establishes professionalism and credibility
• Week 2: Showcases expertise and problem-solving abilities
• Week 3: Demonstrates client-focused approach
• Week 4: Reveals personality and differentiation

Phone-Friendly Production: Every day includes specific shooting instructions optimized for smartphone recording, plus general filming tips at the end.

Clear Direction: Each day tells contractors exactly what to say and do, eliminating guesswork while allowing for personal authenticity.

The controversial hooks are designed to create engagement by taking stands against common industry problems, positioning the contractor as the solution. The friendly hooks provide alternatives for those who prefer a softer approach.

This challenge will help contractors build authority, talk to their ideal clients, and differentiate themselves from competitors who simply post random content about their work.