Branch Theory Succulent Care Guide

A Simple, Low-Maintenance Approach to Growing Healthy Succulents

Forget everything you've been told about keeping succulents alive.

The Branch Theory Succulent Care Guide introduces a different way of thinking about plant care—one that focuses on building a healthy ecosystem instead of following rigid rules.

Inside this beautifully designed 17-page guide, you'll learn my unique semi-hydro, "set it and forget it" method for growing thriving succulents using a highly aerated, mineral-rich soil mix and a simple watering system that encourages strong root development while reducing maintenance.

Whether you're a beginner or an experienced collector, this guide will help you understand not just what to do, but why it works.

Inside You'll Learn:

• The complete Branch Theory succulent soil recipe

• Why semi-hydro works for succulents

• How each ingredient supports a healthy ecosystem

• Step-by-step planting instructions

• My watering method that encourages deeper, healthier roots

• How to read your succulent's signals instead of relying on a schedule

• Proper lighting and dormancy care

• Common succulent myths explained

• Troubleshooting tips for common problems

• The Branch Theory philosophy for growing healthier plants with less stress

This guide is designed to give you the confidence to spend less time worrying about your plants and more time enjoying them.

If you're looking for a practical, science-inspired approach that works with nature instead of against it, this guide is for you.

Grow with purpose. Let nature do the rest.

Written by Jerusha Brokaw, creator of Branch Theory, this guide is based on years of growing thriving tropical plants using a simple ecosystem-first approach. As someone who is neurodivergent, I've always questioned traditional plant care advice and searched for patterns that actually make sense. Branch Theory grew from that curiosity—and from a desire to help both plants and people thrive with less stress and more confidence.