Hi, I'm Jerusha. ♡

I'm not a botanist.

I don't have a horticulture degree.

What I do have is an endlessly curious brain.

Like many people with ADHD, when something captures my interest, I don't just learn about it; I dive in completely. I read research, watch videos, ask questions, test ideas, and experiment until I understand not only what works, but why it works.

Plants became one of those lifelong interests.

Over the years I've spent thousands of hours growing orchids, tropical plants, and countless propagations. I've made mistakes, lost plants, changed methods, and continued refining my approach until I found systems that were simple, reliable, and enjoyable.

My passion isn't just helping plants thrive.

It's helping people feel successful growing them.

Too often, plant care is made to seem intimidating or overly complicated. I believe anyone can enjoy healthy, beautiful plants with the right knowledge and a system that works with real life; not against it.

"My education didn't come from a classroom; it came from thousands of hours observing, experimenting, and learning alongside my plants."

That's Why I Created Branch Theory.

Branch Theory exists to make plant care approachable, sustainable, and confidence-building through practical education and easy-to-follow systems.

Because growing plants shouldn't feel stressful.

It should feel rewarding.

What You Can Expect From Branch Theory

🌿 Practical Knowledge

Real-life tips that are easy to understand and use.

🪴 Simple Systems

Methods that work with your life, not against it.

💚 Encouragement

You're not just a plant parent—you're part of a community.

💡 Continuous Learning

I'm always learning, testing, and sharing what I discover.

🌱 Grow Together

We grow plants. We grow confidence. We grow together.

Grow plants. Grow confidence. Grow with Branch Theory. ♡