Growing Giants - Contribution Sales Management
GROWING GIANTS by Coach Kirk McDow
Contribution Sales Management
A transformational approach to
sales and management that empowers
people, companies, and results
As a leader to your salespeople, you call the plays, incentivize your players, and occasionally rally the team. If you’re ready to raise the stakes and go all-in, with Coach Kirk McDow’s Contribution Sales Management approach to sales team leadership, you can also grow giants! A giant is someone who is playing to win with enthusiasm and confidence and without being weighed down by fear, worries, or cynicism. A giant is often optimistic and playfully ambitious, then courageous when necessary. Salespeople empowered to be giants radically alter how the sales game is played and play for extraordinary customer satisfaction and noteworthy sales revenues.
GROWING GIANTS frames “Leadership” in a way that clarifies your mission and empowers you to lead sales people for innovative performance. Not only how you lead, but also ’who’ you are being, matters. Contribution Sales Management transforms your leadership, and moreover, it transforms you as a leader. Giants may be born, yet they can definitely be made too. Distinguishing leadership from management, you will shift gears from troubleshooting and tweaking your sales program to envisioning and developing a winning business growth game.
Impacted by the spirit, grit, and practices of your Contribution Sales Management leadership, your sales team members expand their vision and capacity while strengthening focus and acumen. When leveraging the Contribution Sales Management approach in conjunction with salespeople who are developed in and implementing the best practices of Contribution Selling*, synchronicity and synergy emerge between you, your salespeople, and your prospects, customers and clients. With practice and application (and perhaps even with supportive coaching) these approaches powerfully align you with your salespeople, your sales team coalesces, your team members are motivated by the value proposition of your products and customer service, and each salesperson is personally invested in the integrity and future of your business and brand. (*Contribution Selling, ebook, 2018, by Kirk McDow.)
With a career of on-the-field, as well as, leadership experience in sales and sales recruiting, training and development, then followed by transformational coaching to sales managers, business owners and leaders across industries, Coach Kirk McDow brings together practical expertise and principles with perspective-shifting points of view and inventive sales management strategies. Kirk’s conversational presentation is casual and anecdotal for an easy read while also inspirational and compelling with hard-hitting, cut-to-the-bone insights and practical wisdom. Kirk’s clients and their businesses benefit from his coaching by accomplishing newly-achieved results. With GROWING GIANTS as your guidebook, you become the sales coach to your own leading-edge sales force.