BlindSpot eBook Release

The evolution of commerce in the 21st century has been marked by profound shifts driven by emerging technologies, such as artificial intelligence, augmented reality, and social commerce, and evolving consumer expectations for greater convenience, personalized experience, and seamless interactions.

These advancements have fundamentally transformed how businesses operate, engage with consumers, and differentiate themselves in an increasingly competitive marketplace.

This book delves into the transformative potential of personalized multichannel shopping, social commerce, artificial intelligence (AI), immersive technologies, and conversational AI—each of which has redefined the retail sector and broader commercial activities. Many of these have been done in ways that we are still struggling to comprehend, potentially creating “blind spots.”