Carl Boutet is a Montreal-based business strategist and executive

advisor with over 25 years of diverse experience spanning operational,

marketing, and retail executive roles. He has navigated various business

landscapes throughout his career, empowering leaders to excel in an

ever-evolving market.

As the founder of StudioRx.world, Carl advises executives, B2C and

B2B solution providers, and ecosystem partners on adapting their

strategies to meet their customers’ shifting needs and building effective

commercial strategies. He holds an MBA from Queen’s University and

professional certificates from Stanford, Harvard, and MIT.

Carl is actively involved in the technology startup and innovation

ecosystem, both as an advisor and investor, and serves on the boards

of several retailers, global brands, and industry associations. He is the

principal advisor for the McGill University Retail Innovation Lab. He

teaches as a faculty lecturer in McGill’s Masters in Retail Innovation

program (covering emerging technologies and new business models)

and as adjunct digital marketing faculty at the Asian Institute of

Technology MBA School of Management.

Rethink Retail and other industry publications have recognized

Carl as one of the world’s 25 most influential thought leaders. Carl

has keynoted, chaired, and moderated at leading retail conferences

worldwide and remains a regular media contributor to global news

networks.

In 2021, Carl published his first book, The Great Acceleration, exploring

how the Covid-19 pandemic spurred digital transformation and the

strategies businesses need to thrive in its wake.