Carl Boutet is a Montreal-based Retail Strategist and Executive Advisor with over 25 years of hands-on operational, marketing, merchandising and retail executive experience. He has worked across a full array of retailer environments from the very large, such as 10 years with Costco Wholesale to working as a strategy consultant for a group of 800 independent retailers across Canada.

As the founder of StudioRx, he advises retailers, business leaders, B2C solution providers, companies and researchers on how to tailor their solutions according to consumers’ evolving needs and build effective go-to-market strategies.