The Lockup™
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Identity is the only currency left in the void. An acidic competition series that converts the subjective friction of branding into high-gloss spectator sport.
This format indicts the Silicon Valley hallucination by forcing it through the rigorous filter of Swiss design. It operationalizes the subjective anxiety of the creative process, transforming the "client from hell" trope into a high-stakes cultural audit. The series exposes the precise moment where commercial ambition collides with aesthetic reality.
