The Canon™

Fame is a crime scene of the subconscious waiting to be solved. A forensic incubator that converts a celebrity’s entire data footprint into a singular narrative theory, forcing icons to confront—and then greenlight—the story they have been telling by accident.

This format operationalizes the parasocial gaze, elevating fan theory from internet noise to forensic architecture. By inverting the power dynamic between subject and observer, it destabilizes the PR industrial complex to reveal the raw human signal underneath. A scalable engine that codifies celebrity identity into new, market-ready IP assets.