Press Release Writing Guide and Template

Write Fringe press releases that actually get read.

This guide shows you how to structure a one-page release that busy journalists and bookers can skim in 30 seconds: the hook, the credibility line, proof points, quotes that do real work, and a clean listing block that stops painful back-and-forth.

Includes a reusable one-page press release template in the exact format Rhymes with Purple uses for Fringe campaigns, plus practical rules on timing, follow-ups, and common mistakes to avoid.